Context

India is a thriving market for gymnasiums and fitness services. Small, local gyms out of all kinds of fitness services are thriving in the fitness space in India.

Gymzilla, a small business based in India launched during the COVID-19 pandemic. Considering the nature of the times, Gymzilla created and deployed a website that allowed its patrons to access information about its opening times, equipment, and available fitness programs.

The Problem

The advertisements on social media for the gym are doing a good job of getting the users on the website but enquiries generated from the website for gym memberships are extremely low.

It was hypothesised that users were experiencing issues accessing the information on the website leading to a hindrance in sign-ups for gym memberships

The Solution

Quantitative analysis revealed issues like elevating bounce rates on the website but failed to pinpoint the user experience leading to an elevated bounce rate.

Therefore a remote moderated usability test was conducted for the website to understand if there were any usability or accessibility issues with the user experience.

Pricing and details of fitness plans are pivotal to all user groups when seeking a gym membership

A 3D view of a gym is highly desirable to users only if they can control its use

Results of usability testing